ECONOMIC JUSTICE: THE POWER OF BLACK DOLLARS

Black Buying Power: Driving Change & Demanding Accountability

Many corporations continue to profit from Black consumers while simultaneously rolling back diversity, equity, and inclusion (DEI) commitments.

These actions harm Black communities, entrepreneurs, and professionals, weakening the progress made toward economic and social equity.

$1.7 Trillion in Black Buying Power

Black consumers hold immense economic power, with an annual purchasing power exceeding $1.7 trillion. When leveraged strategically, this spending power can drive change by:

Supporting Black-owned businesses and strengthening local economies.

Holding corporations accountable for their DEI commitments.

Demanding fair policies that promote equal economic opportunities.

Take Action for Economic Justice

Where and how we spend our money matters. Invest in businesses that uplift Black communities and advocate for policies that ensure economic equity for all.

Who Has Rolled Back DEI Efforts?

McDonald’s

Launched in 2021, McDonald’s DEI goals included targets to reach:

45%

Women Globally

35%

Underrepresented groups in U.S. in leadership roles by the end of 2025.

The letter to McDonald’s stakeholders the company said the end of the DEI goals was done after the completion of a comprehensive Civil Rights Audit (CRA), and an assessment of “the shifting legal landscape” to analyze the impact of the Supreme Court ruling on corporations.

Meta

In 2019, Facebook set a goal to hire more people from diverse backgrounds, increase diverse representation among senior leaders to:

30%

by 2025

$1 Billion

spend with diverse suppliers.

In a memo to employees in January, the Meta announced the end to their DEI practices due “a shifting legal and policy landscape.” 

Walmart

In November 2024, Walmart said it wouldn’t renew a racial equity center that was established

$100 Million

through a 5-year philanthropic commitment 

This, from the company with a mandate to, “address the root causes of gaps in outcomes experienced by Black and African American people in education, health, finance and criminal justice systems.”